Vignette founder Mike Lepis maps insights to solutions for employee engagement. Mike worked in both consumer marketing and internal communications and he knows first-hand that when employees are challenged, encouraged, and supported they will get behind a brand and its mission.
Understanding Employee Marketing
Wednesday, May 25 at 52 Limited
8:30 to 10 am | TICKETS
While brands burn through resources connecting with consumers, they often don’t pay enough attention to the very employees who serve as the face of these brands. In this workshop, you’ll learn how to identify what is – and what is not – working within your organization and how to fill the gaps and amplify the goodwill your employees already have within themselves.
By the end of this workshop, you will:
- Understand how to leverage your organization’s marketing efforts to align employees to your mission or brand promise.
- Identify the hurdles that keep your employees from going ‘All-In’ with the company.
- Develop a high-level plan to engage employees – information fights misinformation!
- Create a measurement plan that you’d be proud to show off.
Hunger for more than knowledge? Worry not – coffee and bagels will be available during this workshop. Click here for more info.