Instagram as Advertising Experience


  • Advertising
  • Industry News

Instagram is all grown up and some of the biggest names in the business are incorporating the photo platform into their advertising campaigns. The list grows longer by the day, but here are a few big-name Instagram users who also just happen to be clients of 52 Limited.


Nike | Nike PHOTOiD

Instagram

The concept is simple: Upload a personal photo and get a personal shoe in return. Custom colors for a custom lifestyle. Nike has stayed ahead of the trend, offering this service for more than a year already.


AKQA & NIVEA | #INTERNGRAM

INTERNGRAM

After unleashing a flood of branded and tagged Instagram posts (which is not a bad by-product of an intern search), AKQA will select three interns for a six-month paid position working on NIVEA projects with the agency. Social media turned recruitment tool at its finest.


Airbnb | #AirbnbMusic Photo Contest

Airbnb

Beyond redefining the hospitality business for the internet era, Airbnb is killing it at the branding game. Instagram users who follow @Airbnb, tag their shots #AirbnbMusic and mention any one of the company’s partner artists could find themselves with a magic ticket to meet Snoop Dog, Capital Cities, or Allen Stone in Austin. Who knew tagging could be such a lucrative trade?