PROBLEM:

Wieden and Kennedy is a creative powerhouse. When dreaming up a stand alone team to work on the creative technologies of the future, finding the right people is onerous.

OPPORTUNITY:

Technology and Creative are swirling together in the world of the future. 52 just happens to already live there and we know all the neighbors.

SOLUTION:

When W+K was architecting The Lodge to exist as a stand-alone agency-within-an-agency working on everything from mobile games to VR and even robotics, they knew who to call. 52 has been cultivating relationships with talented … er, how should we say this? Oddballs? for many years. We’re drawn to the people who don’t quite fit into neat categories, and this weirdness is an absolute value at a place like the Lodge. We found the unfindable people, vetted each one, and got them into the right chair at the table. This might be why W+K says we’re a ‘great partner’ with ‘stellar service.’ Cheers to that.