Digital Marketing Specialist

Hood River, Oregon

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles with our clients in Portland, Seattle, Austin, and San Francisco.

 

We are looking for a Digital Marketing Specialist for a full time hybrid on-site/remote role with a client in Hood River, Oregon. 

 

DUTIES & RESPONSIBILITIES

  • Lead internal and retail social media programs from concept through execution

  • Manage social media across all channels, website projects and updates, and email marketing

  • Manage outside agencies and vendors to ensure targets are met, policies and guidelines are upheld and brand satisfaction is achieved

  • Ensure government agency compliance

  • Set KPIs for digital campaigns

  • Monitor and evaluate online campaigns to keep them fresh and effective

  • Partner with retailer dietitians to execute innovative shopper experiences

  • Retain existing influencer base and grow new influencers as ambassadors of the brand

  • Collaborate closely with staff to set and stay within budget

  • Write, edit and publish online and printed content for weekly, quarterly and ad hoc communications

  • Manage acquisition and organization of influencer and creator assets, including illustration, imagery, videos and recipes

  • Stay current on digital marketing trends and apply emerging best practices

  • Respond to general inquiries and donation requests

  • Proactively seek opportunities for increased exposure

 

SKILLS & QUALIFICATIONS

  • Bachelor’s degree in marketing or related job field required

  • Well-versed in social media as a marketing tool

  • Understanding of digital metrics and best practices

  • Knowledge of search engine optimization

  • Experience in email marketing

  • Able to work with colleagues at all levels to develop marketing goals and evaluate results

  • Ability to manage programs successfully under tight deadlines

  • Good at problem-solving and communication

  • Ability to be flexible to assist colleagues with special projects

  • Strong writing, grammar and proofreading skills

  • Proficiency with photo editing software and camera equipment

  • Superior organization capabilities

  • Excellent analytical skills and attention to detail

  • Must have a reliable car and ability to lift and carry 50 lbs

  • Some travel in the USA and Canada required

 

SOFTWARE & TECHNOLOGY

  • Expert knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)

  • Wordpress

  • Competent in Adobe Create Suite

  • Google Analytics

  • Facebook scheduling and ads manager, social media management tools

  • Email marketing tools