Marketing Automation Specialist (contract)

Portland, OR

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles with our clients in Portland, Seattle, and San Francisco.

Pay Rate: $45/hr

Duration: 1-month full-time contract

Location: 100% Remote from Oregon, Washington, or California 

Job Summary:

The ideal candidate is an experienced marketing automation expert with a very strong background in direct marketing strategy, tactics, and execution as well as a technical competency. You’ll be managing the system and the program's concept to analysis.

Candidates must have a strong understanding of how to tactically and strategically address a unique consumer profile that includes the following components: healthcare, “considered purchase,” extended lifecycle (typical repurchase cycle is 5-7 years), and an aged population that’s rapidly adopting technologies like web, mobile, and social media. We’re looking for someone that’s ready to help us ramp our B2B initiatives and continue growing our B2C and B2B2C efforts. 

Essential Functions: 
- Owns the entirety of the marketing automation functional area of the company for B2B, B2C, and B2B2C
- Maintains all drip and nurturing campaigns as well as all customer loyalty, engagement, and referral programs
- Conceives of and conducts testing, analyzes, and reports results then build business cases with recommended improvements 
- Analyzes contact data and profiles to identify targeted segments and tactics for consistent targeted marketing communications
- Lives by a strict set of success metrics and scorecards provides reports and analysis that lead to recommendations for improved metrics
- Analyzes customer and lead behavior to become the subject matter expert about which combination of channels, messages, creativity, delivery methods, and timing work best
- Troubleshoots technical glitches or errors between the integrated systems and ensures solutions are found and implemented rapidly
- Manages the automation vendors and reseller relationships and knows how to get timely responses and solutions 
- Works with a cross-functional team of analysts and developers to maintain the system, query databases, and manage lists

- Minimum 3 years of specific and full-time experience in lead generation/nurturing using an enterprise-level marketing automation tool like Marketo or Pardot 
- Strong technical understanding of automation platforms, from implementation to management: experience leading campaign management implementations including field mapping, lead partitions setup, tracking, email, and landing page design templates development, data integrations data management, deliverability, QA, and deployment.
- Minimum 3 years of direct and database marketing experience
- Extensive knowledge of demand generation and direct marketing best practices as well as the ability to stay abreast of new methodologies, tools, and technologies
- Proven problem-solving aptitude along with critical and data analysis skills
- Must be a self-starter with lots of initiative and the natural inclination to go get answers rather than wait for them
- Comfortable using, writing and understanding SQL queries and a general/basic knowledge of PostgreSQL databases. Experience in HTML/CSS for modifying email or landing page designs.
- Must have fluency in the languages of marketing strategists, marketing creatives, programmers and database admins, business unit owners, and most importantly, our customers
- Health care experience is highly desirable