Content Strategist

Portland, OR

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles with our clients in Portland, Seattle, Austin and San Francisco.

In this position, you will help produce high-quality content that engages prospects and builds brand recognition. This role requires cross-functional collaboration and leadership working closely with product, services, and sales teams.

 

This client is a leading provider of Environment, Health & Safety (EHS), and Workforce Compliance software and consulting services. They help clients identify, remedy, and prevent workplace safety and compliance problems across their entire enterprise. The combination of this client’s software, consulting services, and award-winning training is helping a variety of industries reduce their risk. It is a very exciting time for this client as they are experiencing accelerated growth!

 

A successful candidate will be well versed in strategic communications and managing activities such as editorial content development, web strategy, webinar development, and social media. This position will be tasked with developing a consistent and compelling storyline that strengthens our relationship with prospective customers and drives leads.

This role requires a hands-on self-driven individual who is creative and collaborative in driving projects from concept to implementation.


Core Responsibilities:

  • Collaborate on an editorial strategy and content for company web properties and in thought leadership campaigns.

  • Manage prospect-focused webinars and collaborate with Client Communications Manager and Industry Campaign Managers to ensure content resonates across target audience segments.

  • Develop and execute a video strategy to highlight the value of company software, consulting, and training offerings.

  • Develop and execute a social media strategy that grows impressions and followers.

  • Develop and execute other high-value content assets such as market studies, customer case studies, and eBooks.

  • Track campaign KPIs and build marketing reporting to monitor the effectiveness of communication activities.

 

Desired Skills and Experience:

  • 5 years' experience in a similar, preferably B2B technology, environment.

  • A track record of developing content strategies that demonstrate audience engagement.

  • Experience managing websites – including working with WordPress sites and external web development teams

  • Strong writing, editing, and proofreading skills, including the ability to present concepts

  • Ability to combine strategic thinking with solid implementation skills – instinctive understanding of angles and positioning.

  • Relationship building, vendor management, and negotiating skills.

  • Strong knowledge and understanding of current trends in digital media.