Marketing Manager, Loyalty Programs

Vancouver, WA

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles with our clients in Portland, Seattle, Austin, and San Francisco.


We are looking for a Marketing Manager, Loyalty Programs for a full time hybrid on-site/remote role with a client in Portland, Oregon. 


What you will do:

Reporting to the Senior Manager of Digital Products & Marketing, this is a unique opportunity to fill a brand-new role and help blaze new trails in pursuit of building deeper and more meaningful connections with our client’s consumers.

The Marketing Manager, Loyalty Programs is responsible for defining and implementing strategies that successfully build profitable, long-term customer relationships across the entire consumer journey.

This role will develop, implement, launch, test, and monitor results for consumer relationship management programs that utilize dynamic content and event triggers to onboard, activate, and retain members.

What you’ll get to do:

  • Develop a cross-channel CRM strategy focused on driving engagement, sales and loyalty with new and existing fans

  • Implementing chosen CRM platform structure and ensuring it works seamlessly across each arm of an organization

  • Oversee and enact CRM marketing programs across the website, SMS marketing, email, e-commerce and point-of-sale programs

  • Lead day-to-day priorities for list growth, segmentation, hygiene, as well as campaign planning and delivery of strategy. Includes oversight of partner agencies, vendors and creative

  • Create and manage welcome email series, lifecycle messaging and drip campaigns to engage customers and prospects

  • Work closely with broader marketing and consumer insights teams to ensure the CRM channel plans address annual and seasonal business goals

  • Lead and define measurement and analytics of key CRM metrics to ensure maximum Customer Lifetime Value, high performing campaigns and progress against KPIs. Manage and implement site and campaign tagging strategy

  • Inspire, educate and collaborate across a wide range of constituents across functions and organizational levels

  • Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance and value

  • Creates presentations that provide actionable insights for ongoing optimization


Here’s a day in the life: 

  • Define and setup framework for collecting digital data metrics / critical metrics consistently across all online partners and programs

  • Develop online CRM program(s) / playbook(s) and drive ongoing updates of the playbook(s) with standard methodologies of use cases implemented

  • Work with business partners (consumer insights, marketing, email, IT, retail, sales etc.) to ensure the right customer data is being captured at all points of entry; partner with cross-functional teams on transformation of data so that it’s ready for use by marketing teams

  • Interpret data, analyze results, and develop dashboards/insights across segments, identifying ways to improve ROI performance

  • Ability to work effectively to meet the data needs of the business, translating business needs into analytical requirements

  • Ability to communicate the results of analyses in a clear and effective manner to key partners and leadership teams to influence the overall digital strategy and program development


Knowledge, skills, and abilities:

  • 5-7 years of experience in a Loyalty Marketing role required

  • Demonstrate a commanding knowledge of CRM/loyalty technology and CRM/direct customer marketing programs across paid and owned channels

  • Experience managing CRM and Martech platforms

  • Deep experience developing insights based on data and translating them into A/B tests

  • Proven experience in segmentation, testing methodology, and ability to cull out actionable insights

  • A passion for working with cross functional teams (consumer insights, marketing, email, IT) to define and create the right outcomes for our clients

  • Knowledge of developing and executing email marketing campaigns strategies and roadmaps

  • Strong project management skills with a proven track record in coordinating multiple projects across various teams

  • Ability to simultaneously tackle multiple projects and challenges with enthusiasm