You’ve got 52 weeks a year to fill. Your choice. Not ours, but we’d love to help.
52 limited has partnered with our client in the hemp and terpene industry to find their next Brand Manager to join their team. In this role, the Brand Manager will work closely with the sales and marketing team. They’ll be a driving force, spearheading brand strategy, pulling market research and insights, and leading the charge when it comes to brand growth, expansion, and GTM plans. Ideally, the person in this role will feel motivated and empowered to lead teams cross functionally and collaborate with other department heads.
Collaborate with the Product Management Team on analyzing and driving growth.
Own the development and messaging of the brand narrative, including the Brand Guidelines, positioning, architecture, and Annual Brand Plan.
Translates brand objectives into clear marketing messages, programs, and campaigns.
Conceptualizes and executes on multi-channel campaigns across the customer lifecycle, ensuring alignments of communications and messaging.
Builds quality consumer/trade equity through consumer and trade strategies focusing on pricing, packaging, promotion, PR, digital advertising and events.
Manages social media and PR in the interim, while the team continues to grow and expand.
Oversee development of creative briefs, collaborating on creative direction to meet brand and marketing objectives.
Collaborate with Product Managers and internal marketing partners to optimize the product portfolio.
Manage brand marketing budgets, tracking and aligning with Sales and Marketing teams on product financials.
Creativity and Innovation Management
Maximizing and Improving Work Processes
Building Trust through Collaboration
Dealing with Ambiguity
Demonstrating Personal Flexibility
Bachelor's degree in Marketing, Business, or related field
3 to 5 years of experience in brand management, brand marketing, or marketing operations, or marketing management
Proven ability to work cross-functionally
Experience managing a brand across multiple markets
Creative thinker and problem solver
Strong communication skills
Project management experience, with a solid understanding of project management principles and techniques
Strategic thinker able to identify long-term opportunities and trends
52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles
52 Limited’s reputation in the recruiting industry is unparalleled in the Pacific Northwest. While we're headquartered right here in Portland, our tenured team routinely places world-class talent from all over the West Coast and we work with some of the most forward- thinking and recognizable clients in Portland, Seattle, Los
Angeles, and beyond. To learn more about our team, visit 52 ltd | Our Story.