Marketing Automation Specialist

Chicago, IL
52 Limited is a digital staffing agency with industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct hire, contract-to-hire and contract roles with our clients in Portland, Seattle and San Francisco. 
 
Direct Hire - Salary range $70,000 to $75,000  

100% On-site work in Chicago, IL. 

 
Overview
The marketing automation specialist is responsible for design, quality assurance (QA), execution, maintenance and reporting for automated marketing programs and email distribution using Oracle Eloqua platform. 
  
Daily Job Responsibilities: 
  • Build, proof, QA and launch email campaigns in Eloqua 
  • Create landing pages and forms for events to be included in email deployment 
  • Set up campaign canvas using landing pages, forms, and emails for webinars and live events 
  • Manage system integrations with Salesforce, OBIEE (Oracle) and other internal systems 
  • Develop strategy for email campaigns including drip and nurture efforts linked to customer participation 
  • Lead user acceptance testing and correct issues that arise 
  • Oversee data security and product enhancement within Eloqua 
  • Work with internal technology users and manage IT vendors related to email system 
  • Optimize technology investments (such as Deliverability Plus) 
  
Required Skills/Experience: 
  • Minimum 2 years-experience working with Oracle Marketing Cloud products, including Eloqua 
  • Minimum 5 years-experience working on digital marketing campaigns 
  • HTML and CSS hands-on coding experience 
  • Ability to manage several simultaneous projects 
  • Understanding of spam legislation 
  • Exemplary organizational & communication skills 
  
Desired Skills/Experience: 
  • Experience working with a utility 
  • Knowledge of Responsys 
  • Knowledge of Salesforce
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