Sr Brand Communications Lead


How you fill your 52 weeks is your business. Helping you find your next opportunity is ours.

We are searching for a contract Sr Brand Communications Lead to join our client, a leader in the sportswear industry. The Senior Lead on the Global Brand Communications team is responsible for planning and executing the process of public relations activities, including product, purpose, and brand campaign initiatives. This role oversees and develops various communication plans across key brand audiences and cross-functional activations/initiatives. 

As the Sr Brand Communications Lead, you’ll have the following responsibilities:

— Strategic Planning

  • Assist in the development of strategic comms plans and recommendations for assigned brand campaigns and consumer product initiatives by proactively gathering and seeking out information from necessary internal and external partners

  • Provide guidance and strategic POVs on comms team support as needed, ensuring recommendations are actionable, within budget, can be supported by current staff, and will yield tangible results

— Project Mgmt & Execution

  • Demonstrate operational leadership by driving and delivering a consistent day-to-day process for campaign execution that ensures key stakeholders are routinely updated, clear R&Rs are assigned among teammates, and sets a gold standard for communications support across brand campaigns

  • Drive rigor and results among agency partners to execute aligned public relations activities that support audience initiatives

  • Work cross-functionally with Brand, SPOMA, Community Impact, Creative, Social Media, Ecomm, Innovation, HPS, Product, and Sales teams to ensure the creation of consistent, purpose-led narratives and initiatives that drive results and ladder up to key business goals

  • Provide oversight to metrics tracking and measurement, ensuring program KPIs are created, met, and/or exceeded

— Earned Media & Owned Storytelling

  • Drive meaningful discussions and brainstorms around the latest cultural trends and news topics to help identify areas for ongoing UA brand and product storytelling

  • Help promote a strict vision of the brand through the development of an editorial framework that enhances the company’s image and reputation amongst internal teammates, external audiences, and throughout the industry

  • Build authentic and insightful brand and product narratives that bring to life the brand purpose and connect x-functional and category storylines

  • Maintain a robust rolodex of key industry media contacts and look to deepen 1:1 media relationships through ongoing comms

  • Bring an earned-centric mindset to brainstorms and story mining sessions, showcasing a deep understanding of the reporter and media landscape

  • Generate new story angles to deliver successful narratives in order to garner media coverage in top broadcast, print, online outlets and digital platforms

  • Support and encourage continued growth and global adoption of the UA Newsroom by partnering with the editor and master storyteller to provide recommendations on editorial and unique storytelling content, develop story frameworks and assist in the writing of Newsroom content

  • Write and distribute talking points and narratives for all levels of brand management, including executives as needed

  • Identify, assess and respond to crises and issues, and manage communications during such situation, in partnership with subject matter experts and leaders at the company

  • Serve as a strategic partner to regional PR teams and agencies

— Talent Development

  • Assist in professional development guidance and proactively identify empowerment opportunities for core Brand Comms team’s Professional-level associates

  • Work closely with managers to understand and support professional-level associate goals and areas for growth

  • Provide real-time feedback on wins and areas of improvement to managers as applicable

— Operations

  • Lead internal team discussions to review quarterly activation plans, ensure agencies are briefed as needed and larger Global Communication partners are aware of upcoming efforts

  • Proactively assess admin and day-to-day team R&RS to ensure efficiency and identify areas for improvement and efficiency

  • Consistently reinforce Brand Comms and UA Ways of Working to ensure expectations are managed and met

  • Provide feedback into staffing plans and flag inbound requests for Brand Comms team support to assess bandwidth and capabilities

— Knowledge, Skills, and Abilities: 

  • Passion for sport and fitness

  • Media relations experience

  • Comes with a purpose mindset

  • Ability to flex across varying workstreams

  • Speed, agility and efficient responsiveness required for fast-paced environment

  • Proactive to offer POV and solutions-oriented approach

  • Strategic and thoughtful approach to work

  • Excellent written communications skills

  • Strong management skills

  • Creative

  • Drive for results

  • Collaborative, engaging and self-starter

  • Open to continually learning and improving

  • Confidence and composure

  • Ability to deal with ambiguity and change

  • Bachelor's degree with a minimum of 10 years of related experience

  • Master's degree with 8 years of related experience

We know that experience is gathered in many ways. If you have a demonstrated ability to fulfill the job duties but got there in a different way, please apply.

— Logistics:

  • This position is remote, and based in EDT. Due to the nature of this role, we are looking for qualified candidates that reside in Oregon, Washington, California, or Texas

  • The pay range for this position is $53.00 to $55.00/per hour, based on experience

— Why 52 Limited:

52 Limited is a digital staffing agency with an industry-leading focus on the creative + technology space. We exclusively place tech and creative talent in direct-hire, contract-to-hire, and contract roles 

 When you’re a talent, you’re family at 52 Limited. We provide paid time off when you are sick and offer comprehensive health insurance and voluntary benefits. We check in with you on the regular. In short, we want to make sure you are happy and able to do your best work. 

52 Limited’s reputation in the recruiting industry is unparalleled in the Pacific Northwest. While we're headquartered right here in Portland, our tenured team routinely places world-class talent from all over the West Coast and Texas.  We work with some of the most forward-thinking and recognizable clients in Portland, Seattle, Los Angeles,  Austin, and beyond. To learn more about our team, visit

We are committed to fostering a people-first candidate experience that benefits our talent, clients, and community. 52 Limited encourages a diversity of applicants of all backgrounds and identities to apply. Let us know if you need reasonable accommodation during the application or interview process.