How do you impress the agency that’s seen (and done) it all? We gave them the 52 and it was a thing of beauty.

PROBLEM:

A leader at Nike was given funding for a new initiative, but needed a team that didn’t exist. Yet.

OPPORTUNITY:

Leveling up Nike’s DTC brand experience is no small task. Going from nothing to a high-functioning cross-disciplinary team overnight? It’s the stuff of 52 LTD legend.

SOLUTION:

When our client at Nike got funding to elevate Nike’s brand experience in direct-to-consumer offerings, it was clear that providing a few high-level contractors wasn’t going to cut it. The brief was complex, and the solution was going to require some Jackie Joyner-Kersee level speed and agility.

So we went into beast mode and built a team of 15 from scratch. From product developers to project managers, stylists to studio direction, the team we built works together like peanut butter and chocolate. It’s been such a success, our team is now in its third year running, with no sign of slowing down.