How New AI Technology is Transforming the Workplace
Check out what’s new and what’s next for our clients, talent, and the staffing + recruiting industry—at the intersection of creative + technology.
A recent Forbes article stated “The pace of AI litigation is expected to accelerate in the years to come…Legal experts say that intellectual property litigation is just the first wave of AI litigation to reach the courts. Cases centered on data accuracy, safety, and employment tools are likely next.”
52 LTD sponsored the Artificial Intelligence Governance Group’s (AiGG) "Ask Me Anything" Online Salon, featuring a highly informative and enlightening discussion on how organizations should integrate AI and leverage it in their day-to-day operations. Panelists included the AI Governance Group’s data scientists, attorneys, risk managers, anthropologists, brand and business leaders, along with esteemed Advisory Board members.
A central topic of discussion between the audience and the panel was the pros and cons (inherent risks versus rewards) of integrating new AI systems, what kind of data governance/privacy protocols should be in place to do so safely, and how deploying them for external applications can put your business at risk.
Here’s a helpful recap of those competing viewpoints (and some memorable “a-ha!” moments we took note of):
THE RISKS
“IP contamination is a serious risk I see in my work that isn't being talked about enough. That's really creating a slow down in the [research and development] process [because] companies are having to take a more measured approach to how they deploy new products,” said a senior business app developer on the panel.
Businesses far too often underestimate the importance of data security and data governance from the very start, at step one of the process. Even after the high prevalence of data leaks and cyber security breaches, there remains a lot of “blind trust” in sharing private data with third-party vendors.
“All of this data that we share with OpenAI, for example, is used to train the Language Models (LM’s). So the concept of who owns what, becomes more of an important issue. To start thinking about the data governance before you start [is important because of the risk in] letting everybody use these tools. Because once data is out there, it's really hard to bring it back in. And not only your financial data but also your employee data, as well as internal information,” said a data scientist on the panel.
THE REWARDS
The opportunity for communicators is the enhanced impact on your organization, including personalization and efficiencies. AI tech should augment what you're already doing, naturally. Instead of thinking of it as a threat, think of it as just another tool in your toolbox.
ChatGPT speeds brain power. The technology can intelligently disseminate the scattered information in your mind and seamlessly translate it into a cohesive package for easy consumption. AI is an effective way to instantly remove any bias. It’s similar to having an independent third-party resource, serving as a “sounding board”, helping make sense of the information flowing from your brain to your desired output.
AI is a great tool to help source candidates, formulate interview questions for them, and generate new exploratory conversations with the client. It enables candidates to easily generate sample questions that a hiring manager may ask, better preparing them for an interview.
In the real estate and finance fields, AI is helping streamline and expedite the completion of a lot of repetitive manual tasks—freeing up valuable time and energy to focus on more important things like strategy or client interaction.
