While Wieden+Kennedy is known worldwide for its uniquely memorable advertising campaigns including more than 50 super bowl ads since 1990, some of the most interesting work is going on semi-secretly at the Lodge. The bar for talent is high and the creativity measure is off the charts. From a staffing perspective, this is one of the most fun and most challenging clients we’ve ever encountered.
The W+K Lodge is an in-house stand alone team consisting of curious-minded experts in machine learning, interaction design, real-time graphics and other emergent technology that designs experiences and useful things for both people and brands. We’re talking websites, yes, but also mobile games, service design, retail experiences, virtual reality, and even robots.
52 Limited and W+K go way back, into the heady anxiousness and scrappy economics of the last great recession. We were neighbors in Portland’s Pearl District at one time and 52 Limited placed a few great UX/UI talent among the storied ranks there as early as 2010. But our working relationship notwithstanding, how do you effectively service such an experimental and boundary-pushing entity that is redefining advertising deliverables from within one of the most popular agencies in the entire world?
We start with mindful patience; the Lodge isn’t after the fast food equivalent of a staffing relationship. 52 Limited recruiters interview diverse creatives and technologists from all corners of the country. When that certain someone with je ne sais quoi comes into our vast talent pool, we know The Lodge would like to meet them.
This is how the Lodge team came to fall in love with our first placement there in 2015, a crazy-talented UX lead and creative director in New York City. Same for the UX/UI designer from Austin, Texas in 2017. The future of advertising is being determined in Portland via talent from the wider world and this is just how we like it.
"52 Limited is one of our top go-to staffing and recruiting firms," said Lindsey Reightley, operations & culture manager at the Lodge. "Their stellar service, high level of talent curation, and proven track record placing best-in-class talent has won our loyalty. They are a great partner."
Wieden+Kennedy is a full-service integrated advertising agency headquartered in Portland, Oregon with offices in New York and internationally in London, Amsterdam, Sao Paulo, Delhi, Shanghai and Tokyo. 52 Limited has placed an internationally-experienced senior visual designer, front end developers, production designers, and more in the Portland office in the last few years. W+K was founded in 1982.